📋 Branding — Internal Guide

1. Review the Brief

• ✅ Business description — do we understand what they do?
• ✅ Competitors — what’s the market landscape?
• ✅ Brand values — what feeling should the brand evoke?
• ✅ Target audience — who are we designing for?
• ✅ Tone — professional, friendly, luxury, playful, minimal?
• ✅ Color preferences — any must-haves or must-avoids?
• ✅ Deliverables — logo, guidelines, social templates, print?

2. Evaluate & Price

• €400–550 — Logo only (2 concepts, 2 revisions)
• €550–750 — Logo + color palette + typography + basic guidelines
• €750–1,000 — Full brand kit: logo, guidelines, social templates, business cards

3. Creative Process

1. Research: competitors, industry, mood boards (1–2 days)
2. Concepts: 2–4 logo directions (3–5 days)
3. Client picks direction → refine (2–3 days)
4. Final logo + variations (horizontal, vertical, icon)
5. Brand guidelines document (colors, fonts, usage rules)
6. Deliverables: AI, SVG, PNG, PDF files

4. Upsell

• Website design using the new brand
• Social media setup + first month of content
• Print materials (flyers, menus, signage)